The Concept and Birth of the Professional Profile

Like you, I am a home based Internet Entrepreneur and have been freelancing since 2003. Like you, I had to learn to market my business. Like you, I had no clue what I was doing.

I started exploring Internet Marketing and the thousands of options available to market online. One commonality seemed to show up time and time again. Positioning and becoming the expert and go to person in your niche was imperative.

How to do that was the question of the day, the week, the month and the year.  How could I convince my potential clients I was the one they wanted to do business with? This question haunted me for quite awhile.

I used to write resumes and cover letters that were 95% successful in getting the applicant an interview. Approximately 75% of those interviews resulted in the applicant getting hired. I started doing some serious thinking.

When a person is looking to change careers or jobs, they use a resume and cover letter to market themselves and their services. How can I relate this to the entrepreneur? How can an entrepreneur market themselves to their potential clients using the concept of a resume? 

I thought about this for quite a while. Some days it was on the back burner, other days it was on the front burner. At that time, I was in the process of developing my own niche and trying to decide what exactly it was I wanted to offer.

Have you ever had one of those AHA moments when the answer miraculously showed up?

That's what happened here. One day, I suddenly realized the answer was right in front of me.

By writing a professional profile, using the concept of a resume, but much more business oriented,  the entrepreneur would have a polished piece of work that showcases his or her achievements, skills, products and services and expertise. Adding just enough information about their personal life, the potential client will begin to relate to the entrepreneur and the know, like and trust factor will begin to flourish.

I started exploring and researching the Internet to learn more about Professional Profiles. What I found was that there are huge numbers of people that use the term professional profile as in" Read my professional profile" or "Jane Does professional profile".

I also found that social networking sites love to use the term 'profile'.

 Oddly enough, there isn't much information about what a professional profile is or how to create a professional profile, much less how to use it effectively.

On the other hand, there are quite a few writers or service providers who will write a biography for exorbitant amounts of money.  Although a biography is sort of a professional profile, I see them as much different.

A  biography is a story of where you have been, it's history.

A professional profile is current events with a little background added in. It is where you are today, what you are doing now and why you are doing it.

I found that while these writers offer to write your biography for you, none teach you to do it yourself.

I also found the pricing for writing a biography to be more than what I think most small home-based entrepreneurs could afford. I found the range to be anywhere from $150 all the way up to $450.

How can the small home-based entrepreneur afford something like that? And what would they do with it once they had it in their hands?

As a result of my endless hours of research and research and more research, I decided it was time I took everything I had learned along with what I know in my heart to be true and put it to use to help other Internet Entrepreneurs position themselves as the expert in their niche.

This was the birth of a new concept, one that I know is going to take marketing on the Internet to a new dimension for home based Internet entrepreneurs.